Privacy Policy





Happy Group Pte Ltd (“HappyFruits”) is dedicated to protecting your privacy and safeguarding your personal data. HappyFruits has provided this Privacy Policy to explain how it collects, uses and discloses your personal data, and how the use or disclosure of such data will benefit your experience when using HappyFruits’s websites and web applications (collectively, the “Platforms”) such as our online order form. This Privacy Policy also explains the choices you can make about HappyFruits’s use of your information, the measures HappyFruits takes to protect your information, and how you can contact HappyFruits about its privacy practices, so that you can make informed decisions about what personal data to share with HappyFruits.

HappyFruits may, in its sole discretion, permit users of its Platforms to post, upload, publish, submit or transmit content, which may include but is not limited to testimonies, photos, write-ups, videos or links (“User Content”), on its Platforms.


The types of personal data that HappyFruits collects may include your name, residential address, work address, e-mail address, telephone number, mobile phone number, date of birth, gender, employment details, nationality, race, and other information necessary to fulfill special requests (e.g. emergency contact information).

HappyFruits may also collect non-personally identifiable information about you, such as your use of its Platforms, internet protocol addresses, browser and computer system information, cookies, invisible pixels, web beacons, and aggregated data related to your use of its Platforms.

When you email HappyFruits with personal data for the purpose of receiving any form of assistance from HappyFruits, you agree to allow HappyFruits to collect, use and/or disclose such personal data to facilitate the provision of such assistance to you.


HappyFruits respects your privacy. It is HappyFruits practice not to ask you for information unless HappyFruits needs and intends to use it. You agree that HappyFruits may collect, store, process, disclose, access, review and/or use personal data about you, whether obtained from you or from other sources, for the purposes set out below and/or any other administrative or operational purposes and/or the purpose of managing your relationship with HappyFruits:

  1. providing services to you as a member/customer of HappyFruits;

  2. sending activation, confirmation, acknowledgement or reminder emails to you whenever you sign up for accounts on the Platforms, when you book, amend or cancel order through our platform, or in relation to your general use of any account you have on any of the Platforms;

  3. sending you invitations to HappyFruits' events/ collection of items;

  4. enabling you to access or use the Platforms;

  5. identification, verification and authentication purposes;

  6. allowing you to join our marketing promotion/ events;

  7. allowing you to register or RSVP for events (for collection of items);

  8. processing and responding to queries or requests submitted by you;

  9. processing enquiry/ order submitted by you;

  10. sending you marketing emails to events for targeted groups;

  11. sending you notification emails concerning your order/ requests/ enquiries;

  12. sending you mail to the postal address provided by you;

  13. statistical analysis;

  14. tax filing preparations;

  15. processing credit notes and processing refunds;

  16. collection of fees, charges, and expenses for services provided;

  17. facilitating the making and payment of claims, including payments by cheque, bank transfer or other means;

  18. carrying out billing, accounting, auditing and the maintenance of proper book-keeping for HappyFruits’ operations and business; and/or

  19. the disclosure of the relevant books, documents, records and information (in hard or soft copy) to the auditors for the preparation of financial reports; and

  20. fulfilling any other reasonable purpose which may, in the ultimate discretion of HappyFruits', be necessary.​​​​​​


Personal data collected may be shared with third parties (e.g. vendors) in the following circumstances:

  1. when HappyFruits has received your consent to do so;

  2. in situations where sharing or disclosing your information is required in order to offer you products or services you desire;

  3. when it is necessary to disclose such information to HappyFruits’ professional advisers (including without limitation our lawyers, accountants and auditors);

  4. when companies or service providers that perform business activities on behalf of HappyFruits (e.g. credit card processing, customer support, online ticketing and registration, and online marketing services) require such information;

  5. in the event that HappyFruits' is merged or acquired by another entity;

  6. to comply with legal or regulatory requirements or obligations in accordance with applicable law; and

  7. in cases of emergency where disclosure is required to safeguard the life or health of an individual.

Examples of third parties include but are not limited to:

  1. HappyFruits’ SMS notification service provider;

  2. HappyFruits’s technical helpline service provider (external call centre);

  3. event vendors (e.g. when users sign up for events via platform, limited information about attendees may be given to vendors helping HappyFruits with the events);

  4. online ticketing and registration service providers;

  5. online marketing service providers; and

  6. payment gateway service providers.

HappyFruits will use its best endeavours to ensure that your personal data is protected by such third parties.

If information is shared as mentioned above, HappyFruits will seek to limit the scope of information that is furnished to the amount necessary for the performance of the specific function. Unless otherwise precluded by legal process, HappyFruits requires third parties to protect your personal information and abide by applicable privacy laws and regulations.


You may decline any or all of HappyFruits’ email and SMS communications by opting out of any subscription database or contacting HappyFruits directly at

By entering personal data into the Platforms, you are deemed to have consented to the collection, use and disclosure of your personal data for the purposes stated above. You are also deemed to have consented to the collection, use and disclosure of any other personal data that is volunteered to HappyFruits, whether via the Platforms or otherwise.

You may withdraw your consent to HappyFruits using or disclosing your personal data except where (1) such use or disclosure is required by law, (2) on national/public interest grounds, (3) the personal data in question was collected from publicly available sources or (4) such use or disclosure is necessary in an emergency where the life or health of a person is at risk.

You may withdraw your consent to the collection, use or disclosure of your personal data at any time. However, this may impact your user experience on the Platforms, as the majority of the services provided rely on the collection, use or disclosure of such information.


HappyFruits encourages users to regularly access, review and update their accounts on the Platforms with accurate and current information. 


Unless you make a formal request to us to cease storing your personal data, HappyFruits will store your personal data for the time period necessary for fulfilling the purposes for which such personal data was collected. If you would like to request the withdrawal of your personal data please contact our data protection officer (“DPO”) at

In the event that you ask to deactivate your account on any of the Platforms, or upon being notified of the death of a user, we will make reasonable efforts to remove your / the user’s personal data in HappyFruits’ possession, power or control in a timely manner.


If your personal data is transferred to a country or territory outside Singapore, for instance, if your personal data is required for administrative or operational purposes in other companies within the Group, we will ensure that the recipients thereof provide a standard of protection to your personal data so transferred that is comparable to that which is provided herein.


HappyFruits may amend this Privacy Policy from time to time. HappyFruits encourages users to visit the Platforms regularly to stay updated on these changes. Users are deemed to have consented to any and all changes to the Platforms and/or this Privacy Policy, as the case may be, from the date such changes are published online.


HappyFruits will maintain reasonable technical and organizational security measures to protect personal data from loss, misuse, and unauthorized access, use, disclosure, alteration, modification, or destruction.


While HappyFruits will make all reasonable efforts to store personal data collected by HappyFruits in a secure server and/or secure files and keep such information accurate and up-to-date, please note that the Internet is not a secure medium for the transmission of information. Therefore, HappyFruits cannot accept responsibility for, warranty or guarantee the security of information you send to or receive from HappyFruits over the Internet. To the fullest extent allowed by law, HappyFruits disclaims any responsibility or liability for any claim, damage or loss connected to the loss of or unauthorized use of personal data, whether by unauthorized access to the server or files or otherwise.


If you would like to update your information or modify your communication preferences, you may do so by email at

If you have comments, questions or concerns about data privacy or HappyFruits’ privacy policies, you may contact us at